Smelling good means feeling great and taking on your day with confidence. Many men like to include aftershave into their grooming routine not just for the scent but for the fresh, clean feeling it provides. After all, a great fragrance never goes unnoticed.
A well-scented appearance can boost self-esteem and also tell people a little bit about your personal preferences. That’s to say, you might want to present a fresh, breezy perspective or a more chilled POV, depending on the scent you wear.
According to statistics, an estimated 4.3 million UK men used aftershave once a day or more throughout 2023. Plus, the market is growing by around 2.75% a year, showing just how popular aftershave is becoming.
Those who like to purchase men’s aftershave may not know how long an aftershave will smell amazing or the best ways to store products. Here, we ask,how long aftershave lasts? and what you can do to keep your post-shave products in peak condition.
Contents
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How long does aftershave last?
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What is the average aftershave shelf life?
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5 effective ways to store aftershave.
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Attractive aftershave from The Essence Vault.
How long does aftershave last?
Picture this: you’re browsing online and really need a new aftershave. Your old bottle is nearly empty, plus it’s a little last year in style. You’re looking for a new scent to express your personality to the world. Your eyes land on an elegant bottle, all curved and vibrant.
Great! You found ‘the one’. Now it’s time to buy and try. But how long will it last on your skin? Can you trust it to last through a date with your special person, that important work meeting, or dinner with friends?
The good news is that aftershave lasts an average of three to four hours on your skin before it starts to fade. For many people, this is the perfect amount of time as they navigate through their day.
If you’re looking for a scent that lasts longer, why not try an eau de parfum aftershave version? Eau de parfum is a full-strength scent that combines essential oils with fragrance oils for a stronger solution. With a higher concentration of fragrance, an eau de parfum can last up to 12 hours.
What is the average aftershave shelf life?
If you haven’t considered how long aftershave lasts at home before, it’ll be a happy surprise to learn that many aftershave products last on your bathroom shelf for between three to five years.
A number of factors come into play with the life cycle of aftershave. The quality of ingredients and the way it’s stored can make a difference. If you buy a high-quality product and store it at room temperature away from strong sunlight, it’s likely to keep you smelling fine for longer!
This is because light, heat, or air exposure can speed up fragrance deterioration and affect your aftershave. Keeping the bottle closed when not in use can help you maintain the potency of your product over time.
You may not know this, but alcohol-based aftershave lasts a little longer than those without alcohol as it’s a preservative. Additionally, an aftershave containing some synthetic compounds may make your bottle go further, as these can also contain preservative elements.
5 effective ways to store aftershave
Here are a few top tips to help you smell gorgeous for longer:
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Keep your aftershave in its original packaging and try not to decant into another container. This helps to protect it from light or temperature damage.
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Sit your aftershave bottle upright to prevent any leaks.
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It’s recommended to keep aftershave at room temperature. Extreme temperature changes may affect the scent of your product.
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A cool and dark environment, rather than full-on sunlight, will help preserve your aftershave scent.
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Avoid shaking your aftershave as this can introduce bubbles into the liquid. These bubbles can over-oxygenate your product, which can impact its look, feel and scent.
Attractive aftershave from The Essence Vault
There’s nothing better than leaving the house wearing your favourite outfit, head held high, and smelling great! Here at The Essence Vault, we don’t believe there’s just one aftershave waiting for you. We think there’s a different irresistible product for every day of the week!
Why not try out an aftershave you haven’t bought before when the seasons change? As we move into spring, there are so many fresh, new fragrances to choose from and enjoy.
One product that feels like a brand new aftershave trend is Inspired By Lost Cherry - 444.Think cherry blossom and warm spring days when you spritz this beauty on. Or maybe Inspired By Blue - 299, to get you imagining those bright blue skies as spring hazes into summer.
Whatever fragrance you’re looking for, it’s waiting for you in our extensive aftershave collection at The Essence Vault.